SAJMMR ,         Vol 2, Issue 8 (August, 2012)        ISSN -2249-877X

SR.NO.

P A R T I C U L A R

 

PAGE NO.

1 ECONOMIC VALUE ADDED PERFORMANCE – A CASE STUDY IN HINDUSTAN UNILEVER LTD.

DR. (MRS.) S. KALAISELVI
[PDF] 1-13
2 A STUDY ON CUSTOMER'S PERCEPTION AMONG CREDIT CARD HOLDERS IN SALEM DISTRICT

DR. A. VINAYGAMOORTHY, C.SANKAR
[PDF] 14-47
3 UNIVERSAL BANKING IN INDIA OPPORTUNITIES & CHALLENGES

DR. SARITA BAHL
[PDF] 48-59
4 TOURISM STRATEGIES FOR THE UPLIFT OF HOUSEHOLDS IN KERALA WITH SPECIAL REFERENCE TO THEKKADY

JOHN V. DANIEL, DR. BABY M.D
[PDF] 60-71
5 "WAGES"- NEW IMPLICATIONS ON AGRICULTURIST: A SCENARIO IN ADILABAD

P.NAINAR REDDY, DR.D.RAGHUNATHA REDDY
[PDF] 72-86
6 MOTIVES BEHIND THE USE OF SOCIAL NETWORKING WEBSITES
KRISHAN GOPAL
[PDF] 87-114
7 MUTUAL FUNDS – AN OVERVIEW OF THE IMPACT OF DEMOGRAPHIC CHARACTERSTICS

MEHERJI DUVVURI
[PDF] 115-133
8 MARKETING APPROACH OF OPERATIONAL STRATEGIES IN STU: A STUDY WITH REFERENC TO KERALA SRTC

BINU B PILLAI, DR.KURIAN JOSEPH
[PDF] 134-142
9 BUILDING INNOVATIVE ORGANIZATIONS

SUMAN PAHAL
[PDF] 143-148
10 A STUDY OF THE INFLUENCE OF COMPANY SPECIFIC ATTRIBUTES ON CONSUMER'S PREFERENCE OF FMCG BRANDS

SUBHO CHATTOPADHYAY, PROF. A.K. SARKAR
[PDF] 149-168
11 EXPLORING THE RELATIONSHIP BETWEEN SERVICE
QUALITY AND PURCHASE INTENTION IN RETAIL INDUSTRY


UTKAL KHANDELWAL, AMIT AGARWAL
[PDF] 169-184
12 IMPORTANCE OF ETHICAL PUBLIC RELATIONS IN COMPANY
AT PRESENT ERA


M.MALATHI, DR.P.K.MUTHAPPAN
[PDF] 185-194
13 AWARENESS OF FINANCIAL EFFICIENCY – A FLIP SIDE OF
MFIS


YAMINI KARMARKAR, ARADHANA CHOUKSEY
[PDF] 195-210
14 DIVIDEND POLICY AND ITS EFFECT ON SHAREHOLDERS'
WEALTH: A STUDY ON INDIAN BANKING SECTOR IN
LIBERALIZED ERA


DR. ARINDAM DAS, AMALENDUSAMANTA
[PDF] 211-222
15 A TOUCH OF GREEN: GREEN ADVERTISING

SUDHIR SACHDEV, PROF V.K. MAHNA
[PDF] 223-234
16 CONSUMER SATISFACTION IN LIC A CASE STUDY OF PUNJAB

GARIMA CHODHA
[PDF] 235-242
17 SENSORY MARKETING: IMPACT OF STORE ATMOSPHERICS
ON BUYING BEHAVIOUR


DR. BHARATI SINGH, SHALINI JHA
[PDF] 243-256
18 CORPORATE GOOD AND BAD GOVERNANCE

DR. S. KANCHANA RATNAM, DR. PREMAVATHI, T.T. RAJKUMAR
[PDF] 257-265
19 A STUDY OF ENTREPRENEURSHIP SPIRIT VIRUDHUNAGAR
TAULK


DR. S.C. SIVA SUNDARAM ANUSHAN
[PDF] 266-280
20 STUDY OF FACTORS IMPORTANT FOR PREFERRING OF
E-GOVERNANCE IN INDIA


POOJAE SETHI, SHRUTI AGRAWAL, DR. MANISH MITTAL
[PDF] 281-291
21 DETERMINANTS OF GREEN PURCHASE BEHAVIOR OF
UNIVERSITY TEACHERS


RAJYALAKSHMI NITTALA
[PDF] 292-309
 

 

   

 

 

                                                                                  
            


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